Ruya (pronounced “Ruo-yah” means “Vision” in Arabic) was established with the mission of providing flexible funding solutions to private sector companies in developing markets, a sector where traditional financing markets have left a significant funding gap, particularly in the small to medium-sized enterprise segment. This segment is vital for the regional economies and plays an essential role in achieving GDP growth, diversification and advancing the goals of regional socio-economic agendas. Ruya provides bespoke funding solutions to this segment while delivering its investors a superior risk-adjusted return with regular current income.

Ruya’s core team combines extensive private market investing experience accumulated through numerous economic cycles across various sectors in developing and developed markets. This experience allows Ruya to approach investment opportunities with a creative and flexible perspective taking a partnership approach with businesses to find “win-win” capital solutions.

To be the premier provider of creative and flexible private capital solutions in developing markets; invest responsibly to generate superior risk-adjusted returns across the market and economic cycles with a strong focus on capital preservation.