About Ruya

Ruya (pronounced “Ruo-yah” means “Vision” in Arabic) was established with the mission of providing flexible capital solutions to private sector companies in emerging markets. A sector where traditional financing markets have left a significant funding gap, particularly in the small to the medium-sized enterprise segment. This segment is vital for the regional economies and plays an essential role in achieving GDP growth, diversification, and advancing the goals of regional socio-economic agendas. Ruya provides bespoke funding solutions to this segment while delivering its investors a superior risk-adjusted return with regular current income.

Ruya’s core team combines extensive private market investing experience accumulated through numerous economic cycles across various sectors in the developing and developed markets. This experience allows Ruya to approach investment opportunities with a creative and flexible perspective taking a partnership approach with businesses to find “win-win” capital solutions.

Our Vision

To be the premier provider of creative and flexible private capital solutions in the emerging markets; invest responsibly to generate superior risk-adjusted returns across the market and economic cycles with a strong focus on capital preservation.

Our Values