Ruya Partners


Ruya Partners is an independent private
credit firm focused on providing bespoke capital solutions to private sector companies in the developing markets


Ruya (translates to “vision” in Arabic) Partners was founded with the mission of providing flexible capital solutions to private sector corporates in developing economies where traditional financing markets leave a significant funding gap, particularly in the vital small to medium sized enterprise segment. We believe this segment is, and will continue to remain vital for, the regional economies and play a significant role towards achieving GDP growth and diversification, as well as advancing the goals of various socio-economic agendas. We seek to provide bespoke funding solutions to this segment while delivering a superior risk adjusted return underpinned with current income to our investors.

Ruya’s core team brings together extensive private markets investing experience accumulated through numerous economic cycles across a wide range of sectors in the developing and developed markets. This experience allows us to approach investment opportunities with a creative and flexible perspective taking a partnership approach with businesses to find “win-win” capital solutions.


Ruya Partners provides innovative, alternative financing solutions for mid-market private sector corporates within the region in situations where such corporates’ funding needs are not well served by the traditional financing markets. We seek to provide such capital solutions to companies with strong business fundamentals, cash generating capabilities and proven management teams with a demonstrated track record of successful execution.

We work with business owners, family offices, financial sponsors and management teams to develop a deep understanding of their business, and create tailored financing solutions that are structured to fit the strategic and business plan needs of the companies, thereby delivering flexible, value added capital through a partnership approach.

Our private credit solutions are typically utilized by companies for growth, expansion, long-term working capital liquidity, acquisitions, balance sheet recapitalizations and shareholder base rationalization, among other needs.



Mirza Beg, Managing Partner and Co-Founder

Mirza Beg is a Founding Partner of Ruya Partners with over 25 years of global investing and investment banking experience accumulated in the U.S., U.K., Asia and the MENA region.

Prior to establishing Ruya Partners, Mirza established and led the private debt business of Waha Capital PJSC in 2016. Prior to Waha Capital, Mirza worked in Dubai and was Head of Corporate Finance, MENA and Head of Commercial Banking Origination, MENA at HSBC.

Mirza previously worked in the London office of HSBC as Head of Direct Principal Investments for Europe and Middle East where he was responsible for managing private equity investments and originated and led transactions in partnership with major financial sponsors. Prior to joining HSBC, Mirza spent 11 years with Credit Suisse (and with Donaldson Lufkin & Jenrette or DLJ prior to its merger with Credit Suisse) in various roles including Managing Director of the European Special Situations Group, and as an investment banker across the firm’s London and Los Angeles offices. Mirza also served in a CFO role with Educational Media & Publishing Group International (EMPGI) and was one of the founding team members of the London office of GSO Capital Partners (which subsequently became part of The Blackstone Group).

Mirza holds a Bachelor of Science in Economics with concentrations in Finance and Accounting from The Wharton School, University of Pennsylvania, graduating with Honors (Summa Cum Laude).

Rashid Siddiqi

Rashid Siddiqi, Managing Partner and Co-Founder

Rashid is a Founding Partner of Ruya Partners and brings over 23 years of direct investing and investment banking experience accumulated in the U.S. and the MENA region.

Prior to establishing Ruya Partners, Rashid was co-head of the private debt business for Waha Capital PJSC since joining there in 2017. Prior to Waha Capital, Rashid was Managing Director at NBK Capital Partners (NBKCP) in Dubai, which he joined during the founding stage of the alternative investment platform and over the next 9 years with the firm, played a key leadership role in pioneering the private credit asset class in the MENA and Turkey region as well as establishing the firm’s successful track record in private equity. Rashid has extensive experience investing across the region in various sectors through the mezzanine and private equity funds he managed, has served on various portfolio company boards and served as a member of the investment committee and portfolio management committee for all NBKCP funds.

Prior to moving to Dubai, Rashid was an investment banker in the U.S. working for Bank of America’s (BofA) Global Investment Banking Division where he started in the Leveraged Finance group and subsequently the Consumer & Retail sector coverage group. Rashid started his career in energy trading in Houston, Texas before completing his MBA and joining BofA.

Rashid holds a Master in Business Administration with concentrations in Finance and Strategy from the University of Chicago, Booth School of Business and a Bachelor of Science in Business Administration, Accounting and Economics from Drake University; he is also a CPA.

Omar Al Yawer

Omar Al Yawer, Partner

Omar Al Yawer is a Partner at Ruya Partners and is responsible for investor relations and business development for the firm. He brings over 22 years of experience accumulated working for leading global and regional asset management firms covering the Middle East and underpinned by sales and trading experience in the U.S.

Omar has spent the last 13 years covering the Gulf region in senior investor relations roles focused on sovereign wealth funds, pensions, endowments, banks and family groups. Prior to joining Ruya Partners, Omar was Executive Director at J.P. Morgan Asset Management (JPMAM) responsible for re-establishing JPMAM’s presence in the Gulf region. Omar has also held other senior roles covering the Gulf region including Director of Middle East Sales at Man Group, Director of Institutional Sales at Franklin Templeton Investments and Head of Investor Relations at NBK Capital Partners (NBKCP). He joined NBKCP during the early years of its formation in 2008, and spent over 6 years primarily focused on investor relations and business development for the firm’s alternative investment funds during which time he worked closely with Rashid Siddiqi.

Prior to moving back to the Middle East, Omar spent the first 9 years of his career in asset raising and institutional sales roles in the U.S. including Director of Investor Services at John W Henry & Co. and Principal at TradeStation Securities. Omar started his career in 1999 as an equity trader for JGM Securities in Miami.

Omar holds a B.A. in Business Management from Florida Atlantic University. He is currently serving as a non-executive Board Member of Heavy Engineering Industries & Shipbuilding Company (HEISCO) listed on the Kuwait Stock Exchange.


Starzplay ( is a subscription video on demand service that streams Hollywood and Arabic movies, TV shows, documentaries, kids’ entertainment, anime and Starzplay original content to 20 countries across MENA and Pakistan. Starzplay has over 1.8 million paying subscribers and its app is installed on more than six million devices. The Starzplay service carries thousands of premium titles including original hit shows like Baghdad Central, Power, Spanish Princess, and Spartacus. Starzplay has long term licensing partnerships with a host of leading, Hollywood studios including Disney, Warner Bros, CBS, Showtime, Sony, Universal, MGM, and Fremantle. Starzplay’s shareholders include STARZ, a Lionsgate company (NYSE: LGF.A), State Street Global Advisors (NYSE: STT), technology investment firms SEQ Capital Partners and Delta Partner



Bloomberg Business: Netflix Mideast Rival Gets $25 Million From Abu Dhabi-Based Fund


ZAWYA NEWS: STARZPLAY secures first debt financing of US$25 million (AED 92 million) from Ruya Partners


Arabian Business: Dubai's Starzplay strikes $25m debt financing deal to boost Arabic content


Analyze Markets: Dubai-based Subscription Video-on-demand Starzplay Raises USD 25mn Debt Funding from Ruya Partners