Ruya, meaning “vision” in Arabic, was established to address the structural funding gap faced by private-sector companies in developing markets, particularly small- and medium-sized enterprises (SMEs). These businesses are central to driving economic growth, diversification, and broader socio-economic development, yet they remain underserved by traditional sources of capital.

With a primary focus on the Gulf Cooperation Council (GCC) and broader MENA region, Ruya provides bespoke, flexible capital solutions tailored to the needs of these businesses, while targeting superior risk-adjusted returns and consistent current income for investors.

Our senior team brings decades of private market investment experience across multiple economic cycles and sectors in both developed and emerging markets. This depth of expertise enables us to take a creative, partnership-driven approach to deploying capital, structuring solutions that align the long-term success of our portfolio companies with the objectives of our investors.

To be the leading private credit provider to high-quality businesses across the MENA region, with a primary focus on the GCC.

We deliver flexible, privately negotiated credit solutions that support growth, operational resilience, and long-term value creation. By addressing the structural credit gap in regional private markets, we aim to generate consistent, risk-adjusted returns for our investors while contributing to economic diversification and private-sector development.